Richard Branson’s Secret to Success

Richard Branson









A few years ago I did this crazy obstacle race. It was over 12k through mud and icy water, under barbed wire, and over fire. It’s called a Spartan Race. It was the hardest physical thing I have ever done, however, after I had finished, I felt like I could do anything. At the start of 2015, the Spartan peeps started a podcast called Spartan Up. They interview successful people about their secrets to success. I was very excited when they interviewed ADHD Entrepreneur Richard Branson.

In this interview, Sir Richard Branson talks about many things including how Virgin Airlines started, how he makes his daily exercise fun, and why he doesn’t eat sugar.

However, the thing that struck me the most about this interview was how forgiving of himself and others he is. He doesn’t judge. He is very supportive and encouraging.  He pushes himself out of his comfort zone to try new things and start businesses. However, if something doesn’t go as he planned he doesn’t beat himself up.

When he was traveling around the world in his hot air balloon he had to be rescued 5 times from the water by a helicopter. While relaying this story, he was laughing. He said he got huge satisfaction from the adventure and wasn’t disappointed that he didn’t get into the Guinness World Records. Instead he talked about all the beautiful things he got to see on the journey. Like flying over Mt. Everest and K2. He doesn’t believe we should be embarrassed by our failures, just learn from them and start again. Isn’t that refreshing!

So many ADHD entrepreneurs are very hard on themselves. They are their own worst critics. Does this sound familiar? Negative messages are constantly running through their heads. They get mad with themselves for arriving late, not getting up with the alarm, not working as fast as their peers, not reaching the milestones that they hoped to reach by a certain age. They remember criticism from teachers 20 years ago.

If you have negative messages continually running through your head, not only is it exhausting and depressing, it makes you want to play safe. If you have an great idea, you don’t want to try it out because if doesn’t work out, you will mentally beat yourself up.

Your challenge this week is to take a leaf out of Richard Branson’s book and be accepting of yourself!  If something doesn’t go as planned (and very often it doesn’t) don’t jump into critical mode. Instead, ask yourself these questions:

1) What DID go right?
2) What didn’t go as planned?
3) What have I learned from this?
4) What will I do differently next time?

By asking these questions you are empowering yourself. You are giving yourself permission to ‘fail’. However, rather than seeing it as a failure, it’s a learning opportunity! Isn’t that empowering? Good luck! And let us know how you get on!

If you would like to listen to the interview, here is the link.

Jacqui Sinfield is an ADHD Coach and author. You can find more from her at


  1. Goodday,
    I lobe this site and I love to hear that there are people that have this ADHD and Hyperactivity of the brain stuff and it didn’t hinder them from succeeding. when I was 22, I had Spasms of the eyebrow and the Doctor said it was caused by Hyperactivity of the brain and stress. I found it difficult to understand though I was quiet stressed up as that time. But he (the Doc) never really explained it well to me and gave me some tabs (sleeping tabs etc) to make me relax and rest my self. I just tried to stop stressing my self then. But I am understanding this Hyperactivity stuff better now. I notice the symptoms in me. I have a restless mind. Well I am learning. Atimes I feel like going for counsell but in my country, we don’t have all those easy access to such medical treatment. I am writing for Nigeria. But I thank God I am not alone and that it shouldn’t really be a barrier.

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