How Shame Affects Your Business Success

Welcome to our first newsletter after our August break!

Back to school has come and gone and its officially autumn now. Summer seems a distant memory already!! Thank goodness for photos.

Here’s one of Marcia and me during time we spent together at Marcia’s cottage last month. I’m wearing jeans to protect my legs from more insect bites — apparently I am very tasty.

While we were together, we planned lots of exciting things for Working with ADHD, the first one being a survey. Have you taken it? If not, then we would love it so much if you could. It only takes a few minutes:

Click here to take the survey now.

Enjoy today’s article . . . it’s all about feeling shame, and how not to let it get the best of you.

Wishing you a wonderful week!




How Shame Affects Your Business Success

Shame is one of those topics people hate to talk about. Unfortunately, shame and ADHD often go hand in hand.

Many ADDers feel ashamed of themselves and their behavior. Both of what they did or didn’t do. They feel they aren’t good enough and don’t match society’s crazy ‘norms’. However, like anything, when you address it head on, it isn’t nearly bad as you thought.

Shame affects all areas of your life

When you feel ashamed of who you are, it affects all areas of your life — the quality of your relationships, your health, and your business.

How does it do that? Well, when you feel shame about yourself, you don’t feel you deserve the love of a ‘good’ person, you don’t feel you are worthy of a tidy home, or a successful business. Your inner critic keeps talking to you in a negative way and stops you from doing the actions that would allow your business to grow.

The difference between shame and guilt

I want to share an incredible video by Brene Brown, who talks about shame.

She makes a brilliant distinction between shame and guilt.

Shame is “I am bad” and guilt is “I did something bad.”

It’s much easier to say “I am sorry I did something bad,” than “I am sorry I am bad.”

Unfortunately, ADHD adults believe they are “bad” or “flawed,” which is very hard for me to write, because nothing could be further from the truth. Yet, there can be a big discrepancy between ADDers’ perspective of themselves and reality.

Shame is associated with addiction, violence, and depression

Brene also states that shame highly correlates with addiction, violence, depression, and eating disorders. These are all things that ADDers suffer with more than the average person.

Everyone who watches the video is helped in different ways. When you are watching, be mindful of how shame shows up in your life and your business.

Remember, knowledge is power, and understanding is the first step to making changes in your life.

Watch this video. It’s funny and intelligent and lifts the lid on shame! And please let us know how you like it.

We’d also love it if you “Like” us on Facebook by clicking the “Like” button to the right.

And of course, don’t forget to take the Business and ADHD survey.

Thank you!



  1. […] Feelings of shame are something Jacqui and I run into a lot with our ADHD business clients. In fact, Jacqui posted a terrific video by TED speaker Brene Brown about the difference between shame and guilt in a previous blog post. You can read what Jacqui has to say about how shame affects your business and find the TED video here. […]

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