5 Ways You Confuse Your Clients when You Have ADHD

Confused woman trying to remember some informationDo your clients truly value your work, allowing you to charge what you’re worth, and trusting you to do more for them?

You may think you’re describing your work’s true value in conversations with clients and prospective clients, when you’re really not. Your clients may not be getting it.

If you’re not able to charge what you’d like to, it may be because you’re not communicating well enough — and if that’s the case, you can’t blame them for not knowing.

It’s not your clients, it’s you

This takes digging and thinking and putting some meat on the bones of how you talk to clients. It may be more you, than them.

Take a look at these five ways you may be talking about your work that confuse clients and stop them from seeing how valuable you are:

1.) You may be doing work you don’t believe in

If you’re not well placed in your work or if you’ve chosen the wrong niche — if you really want to be a dog trainer instead of the copywriter you are (but you became a copywriter because it seemed more sensible, or your parents wanted you to be a copywriter) — it’s going to show in your work. It’s going to show in the way to talk about how you serve your clients. And it’s not going to sound as good to prospective clients as it does when they’re talking to someone who really really believes in the importance of their work as a copywriter.

You’ve got to be passionate, and sound passionate, about what you do in order to interest people in working with you — you’ve got to be so passionate that they can’t help but see the value in it. If you can’t be passionate about your work, find a way to be passionate about the way you deliver it.

Or do something else.

2.) You may be offering what you think your clients need, instead of what they actually want

People value what they want, not what you think they need — it’s that simple. The first rule of marketing success is [Read more...]

5 Ways You May Stop Clients from Seeing the Value in What You Do

womanstopsignDo your clients truly value your work, allowing you to charge what you’re worth, and trusting you to do more for them?

You may think you’re describing your work’s true value in conversations with clients and prospective clients, when you’re really not. Your clients may not be getting it.

If you’re not able to charge what you’d like to, it may be because you’re not communicating well enough — and if that’s the case, you can’t blame them for not knowing.

It’s not your clients, it’s you

This takes digging and thinking and putting some meat on the bones of how you talk to clients. It may be more you, than them.

Take a look at these five ways you may be talking about your work that stop clients from seeing how valuable you are:

1.) You may be doing work you don’t believe in

If you’re not well placed in your work or if you’ve chosen the wrong niche — if you really want to be a dog trainer instead of the copywriter you are (but you became a copywriter because it seemed more sensible, or your parents wanted you to be a copywriter) — it’s going to [Read more...]

The Zen of Focusing Your Efforts

 

 

 

When Jacqui and I decided to get together this month to do some planning for our Working with ADHD business, we knew we wanted to make the best use of our time and get a lot accomplished. Even though we work very closely together and communicate almost every day, we only get to see each other face-to-face two or three times a year.

Day 1: I arrived mid-day Friday, March 23. Jacqui lives in the lively city of Montreal, Quebec, which is very different from my sedate, suburban Michigan life, and she has no need of a car. After settling in and getting a walking tour of Jacqui’s environment (where everything is “not far” — Jacqui’s code for “about four miles”), we got down to business deciding how we were going to work for the next several days.

First we organized our thoughts

We asked ourselves, “What’s the most important thing we need to do in our business for the next six months? The thing that, if we do nothing else, will have the most impact on the number of people we can serve?”

For us, that answer was easy: [Read more...]