You may think you’re describing your work’s true value in conversations with clients and prospective clients, when you’re really not. Your clients may not be getting it.
If you’re not able to charge what you’d like to, it may be because you’re not communicating well enough — and if that’s the case, you can’t blame them for not knowing.
It’s not your clients, it’s you
This takes digging and thinking and putting some meat on the bones of how you talk to clients. It may be more you, than them.
Take a look at these five ways you may be talking about your work that stop clients from seeing how valuable you are:
1.) You may be doing work you don’t believe in
If you’re not well placed in your work or if you’ve chosen the wrong niche — if you really want to be a dog trainer instead of the copywriter you are (but you became a copywriter because it seemed more sensible, or your parents wanted you to be a copywriter) — it’s going to [Read more...]